What is Amazon Launchpad Program
Amazon Launchpad is a program designed to help startups and entrepreneurs launch, market, and distribute their products to Amazon’s vast customer base. The program offers a variety of resources and tools to support these businesses, including access to Amazon’s fulfillment and customer service networks, as well as marketing and promotional support. The goal of the Amazon Launchpad program is to provide a seamless and supportive experience for entrepreneurs as they bring their products to market and grow their businesses. If you’re a startup or entrepreneur looking to launch your product on Amazon, the Amazon Launchpad program can provide a valuable platform and support system to help you succeed.
How to Apply for Amazon Launchpad Program Step by Step
Here are the steps to apply for the Amazon Launchpad program:
- Visit the Amazon Launchpad website and click on the “Apply Now” button.
- Fill out the application form, which will ask for information about your company and your product(s).
- Submit your application for review.
- If your product is approved, you will be invited to join the Amazon Launchpad program.
- Once you have been accepted into the program, you will be able to access the resources and tools provided by Amazon Launchpad to help you launch, market, and distribute your product.
Keep in mind that the application process for the Amazon Launchpad program can vary depending on the product(s) you are submitting and the specific requirements of the program. It is important to carefully read the application instructions and follow the steps provided to ensure that your application is complete and accurate.
Advantage of Amazon Launchpad Program
There are several advantages to joining the Amazon Launchpad program. Some of the key benefits include:
- Access to Amazon’s vast customer base: By joining the Amazon Launchpad program, you will be able to reach millions of potential customers through Amazon’s expansive retail platform. This can help you get your product in front of a wider audience and increase your sales.
- Support from Amazon: The Amazon Launchpad program offers a variety of resources and tools to help you get your product off the ground. This includes access to Amazon’s fulfillment and customer service networks, as well as marketing and promotional support.
- Exposure to investors: The Amazon Launchpad program can help you gain exposure to investors and venture capitalists who are looking for promising startups to invest in.
- Opportunity to learn from other startups: As a member of the Amazon Launchpad program, you will be able to connect with other startups and entrepreneurs and learn from their experiences. This can help you avoid common pitfalls and accelerate your growth.
Overall, the Amazon Launchpad program can provide a valuable platform for startups and entrepreneurs to launch, market, and distribute their products, and can help them gain access to a wider audience, gain support from Amazon, and connect with potential investors.
Amazon Launchpad Program Benefits
Launch Support – Accelerate your account setup & start selling on Amazon
Marketing & Visibility – Make your products stand out to the right customers at the right time
Branded Content – Leverage tools & services to engage your customers & increase conversion
Premium Access – Access an ever-evolving suite of tools that help you optimize your brand portfolio
Insights – Access powerful actionable insights derived from real customer behaviour
Brand Protection – Protect your brand against abuse and create a trusted exprience for customers
Onboarding & Optimization Support
We understand the unique challenges faced by startups and emerging brands. As part of Amazon Launchpad, you will receive the following benefits for launching your product(s):
- In-house Brand Consultants: To provide guidance and support to successfully launch your product(s) on Amazon.
- A perfect launch checklist: To help ensure your product listings are informative, engaging, and calibrated to maximise your chances of conversion.
Launch Marketing Package
Once your listings have been optimized and the perfect launch checklist criteria are met, your products are eligible for the Amazon Launchpad Marketing Package to improve discoverability. The package includes:
- Placement on Amazon Launchpad home page: Your product(s) will be included in a “New Releases” placement on the Amazon Launchpad home page.
- Placement on Amazon Launchpad category page: Your product(s) will receive placement on a featured Amazon Launchpad category page (e.g. Gadgets, Home etc.).
- Placement on New Releases category page: Your product(s) will receive placement on the Amazon Launchpad New Releases page.
- Email & Notifications: Amazon shoppers will be sent emails and notifications of the selection on Amazon Launchpad that includes your product(s), during your Amazon Launch Marketing campaign.
- Eligibility for inclusion in ongoing thematic campaigns: Run exclusively for the Amazon Launchpad brands in addition to the marketing support during Amazon marketplace events.
Business Insights
Amazon Launchpad provides you with business insights that will help you identify whitespaces, decide on product benefits and optimize your marketing mix. As part of Amazon Launchpad, you are eligible for:
- Access to a self-service Business Insights Suite: Comprising reports based on our market intelligence.
- High Value Business Advisory: To optimize your business strategy with inputs on events, portfolio management and more.
Ongoing Opportunities
Ongoing opportunities are available throughout the year for all of our eligible brands, including:
- Placement in corporate Amazon events: Events occur throughout the year and include Great Indian Festival sales, Prime Day, Small Business Day and more.
- Amazon PR support: Amazon Launchpad products may be included and/or featured in Amazon PR events during the year.
- Work with different teams across Amazon: Amazon Launchpad members can collaborate with a number of Amazon teams to help grow their business.
- Additional perks and benefits: All members have access to additional discounts, credits, and more benefits. Details will be communicated after program registration
